Marketing Manager (Remote) | Fitness App Focused on Calisthenics & Longevity

We are looking for an experienced, entrepreneurial, independent and highly data & results driven marketer to help us take The Movement Athlete marketing efforts to the next level.

This role is flexibile and its mostly suitable for someone who can take on at least a contractor role (with at least part time hours but flexible) driving & managing some of the critical marketing projects including email marketing, social media (IG, TikTok, YT), paid ads, launches and seasonal promos with a potential to expand the role to full time or flow with the demands.

This is an extremly independent role with a lot of flexibilty for the right person.

About The Movement Athlete:

The Movement Athlete is a groundbreaking fitness platform (our main product is a fitness app) that revolutionizes traditional training methods. Our unique approach combines progressive bodyweight strength training and calisthenics to guide individuals of all fitness levels through a transformative step by step journey.

Rather than offering generic beginner or intermediate training programs, we prioritize individualized growth at The Movement Athlete. Our approach begins with a comprehensive assessment to precisely gauge users' levels of strength and mobility. From there, users embark on a journey through various levels, advancing by completing tailored workouts and unlocking new skills along the way.

This personalized, interactive method not only fosters high motivation but also guarantees ongoing enhancements in strength, mobility, and flexibility. Most importantly, it minimizes the risk of injuries, ensuring that every user can push their limits safely and effectively.

Our community comprises individuals seeking a sustainable approach to fitness, prioritizing holistic wellness over mere aesthetics often including former weightlifters, often plagued by injuries, who now strive for strong, resilient muscles and lifelong mobility.

At The Movement Athlete, we collaborate with a diverse team of trainers and coaches dedicated to enhancing our content and products continually. Together, we are passionate about empowering individuals to become stronger and more mobile for life through progressive calisthenics.

With a strong customer base, backed by thousands success stories and positive feedback, we're proud of what we've achieved so far at The Movement Athlete. Now, we're excited to push our project further. In the past, we received support from respected names like the LeAD Sports Accelerator, founded by the Adi Dassler family (the folks who started Adidas), along with former Red Bull executives. Presently, we're on the lookout for a organised marketer to help us revitalize our marketing efforts through better organization, improved systems, and fresh ideas.

We're seeking a proactive individual to take charge of two key aspects:

1. Streamlining Current Marketing Efforts:
   You'll be responsible for organizing and overseeing our existing marketing strategies across various platforms, including Content & Social Media (IG, TikTok, YT), Email Marketing, Seasonal Promotions & Launches. Working closely with our team of contractors—comprising graphic designers, video editors, writers, and support staff—alongside trainers who create visual content like YouTube videos, you'll ensure cohesive, consistent, and effective campaigns. This involves monthly content and email calendar planning with solid KPIs such as lead generation, engagement, and overall revenue growth.

2. Driving Innovative Marketing Strategies: We need someone with a creative edge to develop and implement fresh marketing strategies aimed at boosting revenue growth. From conceptualizing high-level strategies to executing hands-on tasks such as managing the content team, building sales funnels, crafting emails, coordinating product launches, and exploring marketing automation, you'll leverage your understanding of human behavior and content marketing to foster sustainable growth.

This role offers a diverse range of responsibilities, requiring a blend of strategic thinking and practical execution to achieve our marketing objectives effectively.

YOU ARE:

• Type A, Highly organized with strong project management skills, yet willing to dive into the details when necessary.
• Data-driven and analytically inclined, yet creatively inclined with a keen eye for visual aesthetics and brand cohesion.
• Driven by growth, continuously seeking opportunities for learning and improvement, even in unfamiliar areas, through courses and self-directed education.
• Proficient in copywriting and knowledgeable about fundamental sales principles.
• Skilled in developing and executing comprehensive content and social media strategies that yield a positive return on investment.
• Experienced in leading and cultivating marketing teams for growth and success.
• Resourceful and creative problem-solver, capable of generating ideas on the fly.
• Highly independent, taking full ownership and accountability for achieving results. Once the strategy is set, you thrive without micromanagement, focusing on execution, learning, and optimal outcomes.
• Committed to personal growth and the acquisition of new skills.
• Fluent or native English speaker.
• Passionate about fitness and committed to promoting a healthy lifestyle.
• Enthusiastic about adventure and eager to join a remote team.
• Entrepreneurial in mindset, with a drive to innovate and contribute to the success of the organization.

WHY JOIN?
This opportunity offers the chance to be a foundational part of our organization's growth journey, contributing to delivering significant value to our customers while fostering a workplace environment we genuinely enjoy.

Join a fully remote team with the freedom to explore the world: We operate from diverse locations globally, embarking on adventures and convening regularly for team retreats.

Elevate your skills and embrace challenges: You'll have the opportunity to push your capabilities to new heights, continuously learning and evolving in a supportive and stimulating environment.

Be part of a flexible organization: We adapt to your needs and work with you to ensure a harmonious balance between work and life commitments.

ABOUT THE COMPANY

TMA is a dynamic company in the digital fitness space with a team that values flexibility. We're deeply passionate about growth, adventure, and movement, driven by the excitement of building projects with real impact. Our commitment lies in providing our customers with transformative experiences that last a lifetime.

We believe in striking a balance between hard work and enjoyment, fostering personal and professional growth, and making a positive difference in the world. Our work environment is highly flexible, allowing you the freedom to adapt to changing priorities. You'll collaborate closely with the founder and a small team of contractors and trainers, enjoying the flexibility of working across various time zones spanning the US, Europe, and Asia.