Founder, PRINCIPAL CONSULTANT, Focused on assisting businesses build content marketing and social media strategies
2014 - Present (over 5 years)
Provide consultative services to wide range of clients in creation and implementation of sustainable content marketing, social media, and community building strategies through...more development and use of customer personas, audit of existing content, and design and implementation of editorial calendars. Provide training, maintenance, and analytics, including; blogging programs, content curation, and social media community management.
Associate VP of Marketing
2017 - 2018 (about 1 year)
Responsibilities includied: * Brand management and development- redesign and implementation of style guides, website and business systems, and social media. * Content development...more and procurement- source and work with industry analysts and experts, and create blog articles, videos, and webinars. * Press relations- work with our PR firm "http://www.libertycomms.com/" Liberty, organize briefings, speak with journalists. * Analyst relations- responsible of our Gartner agreement, Globetouch is named
Oversaw key client accounts and provided ongoing project leadership to teams of staff and freelancers. Contributed to team resource plan and forecast, developed freelance...more cost budget, and project timelines in collaboration with editorial team. Enhanced relationships with clients to understand business objectives. Clients included; Hewlett Packard, Cisco Systems, VMware, Informatica, Citrix, Plantronics, and BlackBoard.
DIRECTOR, MARKETING PROGRAMS – CONTENT & SOCIAL MEDIA STRATEGY
2012 - 2013 (about 1 year)
Led a team of six, domestic and international marketing organizations, internal partners, and stakeholders on value of strategic content and social media marketing ♣ Gained...more 14,000 subscribers after only six months of development of eNewsletter. ♣ Increased YouTube Channel views to 58,000 after only six months. ♣ Consistent growth by 4-5% each month across all marketing and social media channels.
MARKETING AND COMMUNICATIONS DIRECTOR, ARTS & SCIENCES
2007 - 2012 (about 5 years)
Directed operations for Special Markets and Marketing Communications teams. Account Executive and Project Manager for internal clients and field and in-house sales groups,...more for Arts & Sciences ($800M annual revenue). Acted as Senior Marketing and Communications Director. Oversaw day-to-day management of marketing communications managers, interns, 30+ freelance copywriters, project managers, design studios, printers, and designers.
COMMUNICATIONS AND SPECIAL PROJECTS MANAGER
2004 - 2007 (over 3 years)
Niemann Capital Management is an Communications and Special Projects Manager * Directed production department and all company communication. * Developed company style guide,...more both for design and writing, and managed the redesign and restructuring of website. * Worked with sales team on design and management of sales presentations, sales conferences, webinars, and mail campaigns. * Spearheaded online marketing materials order processes for clients and online interactive tools for clients and compa
FOUNDER AND PRINCIPAL
1999 - 2002 (almost 4 years)
Was a print production and design-purchasing boutique. Clients included: SFMOMA, Howry Design, Wells Fargo, Williams Sonoma, American Cancer Society, Haas School of Business,...more UC Berkeley, PowerLight (now SunPower).
I was brought in to Globetouch by the CEO. Once there, I successfully rebranded the company, helped get us named to 2017 Magic Quadrant for M2M Services, Worldwide, oversaw a partnership and sponsorship with VMware at MWC Barcelona 2017, and cut marketing expenses by 30%.