Synopsi is a big data company that collects customers' behavioral information from various sources and provides personalized product recommendations on individual consumers for a variety of uses.
By implementing one simple script the same way you implement Google Analytics, Synopsi starts accumulating behavioral data from which it learns automatically.
Synopsi offers many features to allow it's partners to personalize whole experience, like:
- personalized recommendations based on metadata and behavior
- personalized search builded automatically from the recommendations data
- recommendations for groups of users
- geographical, package and time limitation for advanced IPTV recommendations
- marketing and social tools
- comprehensive analytics
- business rules to manually push selected content
and much more.
We have helped various clients to boost their content consumption from 10% to almost 300%!