Professional passion for growing brands into new markets, esp sports, entertainment, capital markets, and fashion brands. Achieved success by:
* Developing business and brand strategy
* Establishing relationships with key business partners
* Executing vision through strategic sales and marketing
Co-Founder, Sari Closet
Online nationwide rental service for saris (formal South Asian women's apparel).
* Co-founded business from conception to launch, with primary responsibility for developing brand ethos and brand management strategy.
* Increased awareness, web site traffic, engagement with customers, and ultimately sales, through all potential marketing platforms including new media, digital media, social media, and off-line / events.
* Developed and implemented integrated marketing strategy for our key platforms: search engine optimization (SEO) Google Analytics, Google Adwords, Facebook, twitter, YouTube, Yelp, eBay platforms.
* Manage and lead all business development initiatives with key clients, press, influential bloggers, and advertising partners.
* Developed and implemented strategy plan for launching Sari Closet Canada, including acquiring inventory, launching brand and marketing initiatives, and formalizing logistics processes and legal