Splashscore is the leading influencer activation platform for Facebook. Through a patent-pending Splash Algorithm, Splashscore’s Influencer Activation Engine™ provides businesses with an army of advocates who generate engagement around topics relevant to their brand. This results in 20x more clicks, likes, and leads than standard posts or ads.
With the recent reduction in organic Facebook reach, Splashscore has become critical for brands. Splashscore currently has 110K influencers who engage 90M+ friends, and is working with several brands including Cuisinart, the Miami Dolphins, Glad, Taste of Nature and other large national brands.
The company is also testing influencer targeted ads with several Boston-based ad platforms. Initial tests show a 1:55 organic uplift ratio (for every 1 influencer that converts on an ad, 55 friends covert organically). Average uplift ratios are 1:5 for the same segment of non-influencers.
Our patent pending Splash Algorithm measures the amount of influence a person and their content creates on a social network. This algorithm allows us to identify and connect influential individuals on social media with brands through splash campaigns. We started with Facebook, but the algorithm has been built to work with any social media platform, and we are currently working to add Pinterest next. So far we have scored over 350M posts, and have access to over 60M consumers on Facebook. As our data set grows, we will look to partner with ad networks to help them target influencers and optimize their customers' media spend.
Sean and Lyle met at Northeastern as Presidents of student organizations. Sean's expertise in operations, continuous improvement and lean startup, make him an ideal as COO, responsible for our influencer operations. Lyle's 5+ years of experience in Enterprise 2.0, development and engineering leadership made him the right fit for the CEO role, responsible for brand operations and front-end development. Each has a passion for customer happiness, consistent results and continuous improvement.
Lyle's younger brothers use to compete to see who was the better "troll" on Facebook. With Lyle's prior experience deploying an enterprise social network and the underlying identity services that supported 2 billion transactions a month, he decided to make an app to help his brothers track their trolling. From there we realized we could help everyday consumers leverage their influence. We started with college students on Facebook, but quickly discovered a trend of influential women.
Led the deployment of an internal social network/wiki/blog and back-end identity services that supported 2 billion transactions a month. Received CIO Excellence Award at Raytheon for this effort. As part of Raytheon's Leadership Development program, was the IT expert on CEO's tiger team to rekindle continuous improvement at Raytheon using game mechanics. Named one of Northeastern University's 100 Most Influential Seniors in 2009.
Lean deployment for a Harvard Medical Hospital driving ~$1.2M in cost benefits for the Orthopaedics department and $150k in the GI Clinic. Sean was also part of the Global Blades & Razors Cost Reduction team at P&G, supporting $65M savings. At Northeastern, he was named one of the Top 100 Most Influential Seniors. Sean was also President of the Resident Student Association overseeing a $0.5M budget & winning Program of the Year Nationally. And he played young Mowgli in Disney's The Jungle Book!
26% growth mon/monOctober 2013
24% growth mon/monMarch 2013
27,000 monthly run rate
21% growth mon/monOctober 2013
12,500 monthly run rate
SeedSep 27, 2013$10,000
Our advantages include: (1) focusing on activating rather than only identifying influencers (2) targeting everyday women (3) receiving opt-in access to a large data set of private data (4) using a proprietary algorithm (5) changing rewards daily to keep high engagement (6) existing within the Facebook frame to minimize changes in behavior
Other influence marketing tools focus only on identifying influencers, and leave brands to figure out how to "use" them on their own. Influencer analytics tools like Traackr focus on journalists, bloggers and executives, crawling only publicly available data. Social Scoring platforms like Klout are focused on social media maven's, and have not been able to get everyday consumers to care long term about their influence metric.