The SOOMLA Whales Report helps game developer spot users who've paid in other games, hence more likely to pay in their game. Developers can then target these VIP users in real time with push notifications and in-game campaigns. The report is powered by the SOOMLA GROW data network which works on the premise of data sharing. Developers opt-in to share their game's data, and in return get access to real-time user level insights from other games participating in the network.
SOOMLA’s mission is to drive game developers’ success with technology and data. Its market leading SDK powers over 4,000 live games reaching 400 million devices globally. The company’s data platform employs cutting edge machine learning models capable of segmenting users and analyzing granular behavior across games. SOOMLA has pioneered free-2-play game design by creating the SOOMLA framework, an open-source technology suite that includes virtual economies, in-app purchase, social engagement and level design.