The absence of choice and real time information lead to an inefficient trucking industry in Brazil: dead heading trucks, lack of real time pricing information, lack of transit times, high trucking costs.
Sontra was born as a web and mobile based marketplace with the mission to connect the Brazilian trucking industry. We operate as a freight broker leveraging technology to match freight with trucks though geo localisation technology. We compile and analyse real time data from a large network of independent truckers and provide tools that enable truckers to make use of their spare capacity, reducing cost, and speeding up transit times.
We also generate metrics to measure the benchmark spot market price for trucks across the country, we help to streamline the payment process and we provide online tracking services.
Our team and investors include former senior executives from J.P.Morgan, DHL Express, Agility Logistics, and Deutsche Post.
Advanced technology supporting the end-to-end operational model is the foundation of Sontra’s business. Our robust proprietary platform integrates the front and back end. Both are continually enhanced, maintained in-house and designed to nimbly accommodate adjustments of our evolving business strategy. The system generates trucking tariffs based on historical rates in our database and automated tracking of our trucks. This information enable us to build tools that are operationally critical to our clients and secures us a sustainable competitive advantage from competitors.
The web portal allows Sontra to be reached by shippers and truckers through Internet-connected devices or SMS.The platform is fully compatible with customers’ systems, creating a unique host to host solution. TMS and ERP compatibility positions Sontra’s solution as a vital element of the client’s supply chain. Our mobile app is available for all major operating systems, including IOS, Android and Windows Phone.
After a year of research we grasped the complex structure of the Brazilian trucking industry and built a solid team.
Sontra´s management team includes Brazilian, Russian, and Spanish nationals that lived in several countries sitting at C and VP level positions in multinational corporates. The team also includes the best professionals within the trucking industry, ranging from graduates in logistics to experienced sales representatives formed in trucking companies.
Why we're doing this
We believe that there is a revolution going on in the trucking industry right now. The region is sitting between two huge shifts; the shift in the demand for trucking services from the offline to the online world, and the shift in the entire computing industry from PCs to mobile devices. Therefore the opportunity to serve the incoming demand generated online and to solve existing problems by providing real time trucking information.
Most impressive accomplishment
We tested our main hypothesis during the first 7 months of operations. We proved that our model works with a monthly revenue growth of circa 50% and an exponential network growth. Today over 50,000 trucks and 6.300 shippers operates in Sontra´s market place. We also developed a proprietary technology that differentiate ourselves from the competition worldwide.
Tell us why you're building this business, and why you're the right
person to do it.