Sonoma is Brazil's #1 site for curated wine e-commerce and wine culture.
Sonoma's team of top sommeliers, including Jô Barros (Brazil's Best Sommelière 2011) and Sonia Denicol (#1 expert on local wines), source rarities and exclusive discoveries. A focus on creating original content aiming at making wine more accessible has allowed Sonoma to amass 700,000 followers between email, Facebook and Google +.
Brazil is a rapidly growing market (15% yearly growth from 2010 -2104), but many aspirational new wine drinkers can find wine to be complex and intimidating. Sonoma's offers a level of curation that takes away the risk buying a bad bottle. Our clients are believers: 98% of clients surveyed "would recommend Sonoma's selections to a friend."
The demand for Sonoma's service is growing. Growth was 300% in 2014, and Sonoma closed the year with an ARR of $4.5MM USD. Focusing on scaling direct imports, which permit gross margins up to 65%, Sonoma aims to be profitable by mid - 2015.