Bridging the Gap between Consumers and Merchants
- Website
- Location
- Company size
- 1-10 people
- Company type
- Startup
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Social DNA careers
DNA.DO provides consumers personalized contextual offers based on their individual relationships with merchants, and enables SMB retailers to have a significantly higher return on their marketing budgets.
We leverage the social graph, including the leading Russian social networks, to create a user's "Social DNA," and then determine contextual rewards at merchant locations in line with this psycho-social profile. We dramatically increase users' loyalty and influence and essentially act as an amplifier of the word-of-mouth effect, one of the oldest and most effective proven marketing methods in history.
We leverage the social graph, including the leading Russian social networks, to create a user's "Social DNA," and then determine contextual rewards at merchant locations in line with this psycho-social profile. We dramatically increase users' loyalty and influence and essentially act as an amplifier of the word-of-mouth effect, one of the oldest and most effective proven marketing methods in history.
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Mikhail Tyamin
Co-Founder @Social DNA - Worked at Rovio Entertainment Ltd., @Digital Chocolate , @Informatica
Dmitriy Yepishin
Co-Founder Social DNA • Worked at @Oracle Corporation, @Hyperion Solutions • Studied at @University of Southern California, @California State University, Long Beach MBA.
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