Content + Community Strategist
2016 - Present (almost 4 years)
I generate awareness and build communities through valuable content and editorial direction for startups and small businesses. Services include: content development, podcast...more production, social media strategy, community building, editorial direction, copywriting, curating, marketing strategy.
Clients have included Oui Shave, ComicRelief, Geckoboard, Damolade, Big Cartel, CloudPeeps, Nom Nom Insights, Managed by Q, and Trello.
Contributed to: SumoMe, Unbounce, Optimizely, KISSmetrics + more.
Built and now manage a collective of 45 curators sending hand-picked songs to 7,300 inboxes daily across the globe with a focus on emerging and lesser-known artists. Launched...more and managed an unfunded Kickstarter campaign resulting in $14.2k pledged by 371 people. Raised $7k on Indiegogo. Develop and manage collaborations and promotional partnerships with brands, record labels, and festivals.
Produced, hosted, and distributed the Secrets for Scaling podcast uncovering the toughest challenges in scaling a business. With thousands of downloads, guests have included...more David Cancel of Drift, Jonathan Crawford of Storenvy, John O’Nolan of Ghost, Oli Gardner of Unbounce + more. Managed social media, more than doubling sessions from social and increasing sign ups from social by 158%.
Built and managed an editorial-style blog and newsletter from the ground up, growing visits to an average of 10-15k/month and subscribers to over 2,000. Maintained all external...more content relationships, contributing to industry leading blogs and publications. Wrote and edited all website and email copy at the time.
Established awareness and thought leadership for the Paris-based company in the US, increasing blog sessions by 115% in six months and growing a newsletter to 1,000+ subscribers....more Managed external content relationships, contributing to industry-leading publications in technology.
Content Manager + Community Associate
2013 - 2014 (8 months)
Loyal is a community development studio that works with brands and startups on designing and leveraging community for business growth. We've worked with communities of all...more kinds from seed stage startups to international brands to Fortune 100s, both B2C and B2B.
At Loyal, I create and manage all of the content for the brand and its clients, as well as develop community-driven strategies.
Managed editorial calendar and staff/contributor guidelines, expectations, and responsibilities for company blog -- a top lead generator for business development. Assisted...more with event planning and logistics; managed vendor relationships including website developers, videographers, and photographers. Prepared decks for event sponsorship and presentations by executive leadership for large industry conferences.
Managed all content efforts, including multiple social media accounts, metric reports, blog content, e-vites, emails, and website copy.
Assisted with operations of...more many large-scale events; managed presentations day-of events.
Held editorial responsibility for Super Regional publication, FORWARDFlorida; promotional items for campaigns; event scripts; promotional videos; presentations; industry newsletters; news releases; and investor relations communications.
Content Strategist + Copywriter · I collaborated with Danielle on developing a successful marketing and social media strategy focused on new customer… · More acquisition. This strategy resulted in:
- exceeding sales targets (# of customers) by 37% - $6,731 generated in sales via four email campaigns - all Channel Revenue (email, social, SEO ) improved by 104.02% MoM - all website traffic improved by 120.48% MoM - increased website visits from social media by 153% MoM - grew Instagram following by 25% to 10k
I also wrote much of the social media, email newsletter, and new website copy.
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I'm a passionate writer with a knack for connecting people, ability to solve problems quickly, and a desire to create an impact with my work. My experience spans across content development + strategy, marketing, community design + management, editorial direction, and podcast production.
Built and grew A Song A Day to 45 curators and over 7,000 subscribers organically: asongaday.co
Booked and produced four live concerts in New York and LA benefiting Planned Parenthood, ACLU, and Arts for LA.
Grew Mention's US presence from scratch.
Launched several notable projects with Geckoboard, including their site dedicated to Data Literacy: data-literacy.geckoboard.com and a podcast called Secrets for Scaling featuring the SaaS industry's leading founders and CEOs: soundcloud.com/geckoboard
Launched my own podcast exploring the process of survival as a creative: theprocess.co
Published and managed a steady cadence of editorial content for CloudPeeps, building their content library from scratch.