Sidelines doubles the time spent and increases revenue for content sites by creating and delivering high-quality discussions about the articles on these sites. Sidelines' discussions are distributed through top sports content publishers such as Fansided (Sports Illustrated's blog network) to 2.5M readers/week, growing 22% MoM. In the process, Sidelines increases the time spent on these publisher's articles by 2.1x.
Sidelines is starting off with sports, but will expand to other content verticals such as Fashion, Gaming, and Politics.
Posts are created by a growing community of amateur sports contributors (@ http://sidelinesapp.com), which matches their posts up with relevant articles on its customers' sites. Sidelines' proprietary Reputation algorithm keeps the quality of posts high by weeding out poor contributors and trash talk.
Sidelines will monetize through content marketing and discovery: Given its unit economics, this means potential revenue of $300M+/yr at a margin of 72%.