Shoelace is building a retargeting expert that proactively creates and manages retargeting campaigns for e-commerce merchants. Most businesses don't have the budget to hire an expert. Shoelace is automating the role of a human expert and offering it at scale to those who otherwise couldn't afford one.
Here is an example of a Shoelace experience over SMS:
Shoelace: "Hi David! We’ve noticed your traffic has increased over 25% in the past week! Let's bump your daily budget up to $10/day to make sure we reach all of your new visitors. Reply YES and we'll get it done."
This is just one example of the many conversations our users have with Shoelace.