Associate Product Manager at Shoelace

Toronto · Full Time

Shoelace's vision is "To make expertise accessible at scale". Learn more about our unique approach to creating software and why you'd be joining a winning team:

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Job Description

As an Associate Product Manager you’ll be working directly with our CEO (who is also our Head of Product) to help drive product initiatives at Shoelace. This is a rare opportunity to be in the heart of the action at a rapidly growing startup as the first product hire.

Shoelace was started by “unproven” founders who were eager to punch about their weight and we are looking for the same in the people who join the team. Past product experience is not required for this role, but here’s what we are looking for:

- you have a killer work ethic and a strong ability to hustle to get things done
- you have deep empathy for the e-commerce merchants who are using our product
- you are comfortable getting in the weeds and doing non glamorous work (often)
- you are very organized and process-oriented.
- a part of you identifies as a Marketer as much as a product person.
- you are great at writing copy and long form content.
- you are naturally able get people together and working towards a shared goal

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What We're Building

Shoelace is building a retargeting expert that proactively creates and manages retargeting campaigns for e-commerce merchants. Most businesses don't have the budget to hire an expert. Shoelace is automating the role of a human expert and offering it at scale to those who otherwise couldn't afford one.

Here is an example of a Shoelace experience over SMS:

Shoelace: "Hi David! We’ve noticed your traffic has increased over 25% in the past week! Let's bump your daily budget up to $10/day to make sure we reach all of your new visitors. Reply YES and we'll get it done."

David: “YES”

Shoelace: “Done!”

This is just one example of the many conversations our users have with Shoelace.

500 Startups closing party
Shoelace company retreat at Muskoka
Team Offsite - Q4 2017
Team Offsite - Q4 2017
Shoelace team lunch
Escape room!
Shoelace team in SF for Shopify Unite conference
Shoelace company retreat at Muskoka
UNITE conference in San Francisco
Team Offsite - Q4 2017
Shoelace company retreat at Muskoka
Shoelace team in SF for Shopify Unite conference
Team Offsite - Q4 2017
Shoelace team lunch
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Shoelace Team

Reza Khadjavi
Co-founder & CEO at Shoelace. Previously at Hubba and co-founder at Nettoyeurs Express (sold in 2015)
Alexander Sloan
BSc in Statistics; data analysis consultant; logistics and routing optimisation (Johannesburg); backend Node at Hubba (Toronto); co-founder at Shoelace
David Berglas
Co-Founder of Shoelace. Previously Business Development at Hubba, Corporate Strategy at Tim Hortons and Investment Banking at Credit Suisse
Florent Schmahl
Growing things @Tryshoelace | Retail + Tech = ❤️ | 🏕🏔⛷
Jane Wang
Majoring in Computer Science and Business, Analyst/Business Ops Intern at AI startup, business development at biz-tech association, VP Careers at Western's PBSN
Ollie Cee
Full Stack Developer! Specializes in Front-End, Responsive Web Design & UI Design. He Loves to create web compliant, cross browser and mobile friendly designs!
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