I've been very impressed with the team and the way they're approaching challenges/problems & the market. Retargeting is a huge opportunity for SMEs that need to get the maximum bang for their buck in advertising.
I was fortunate that the founders had all met while working at Hubba, a company I had founded.
I got to see the great work ethic, problem solving abilities and intelligence of these three first hand.
They all compliment each other extremely well and I have tremendous faith in their ability to make things happen.
As the famous Wizard of Oz adage goes, there's no place like home. That's the mentality that Shoelace, a startup that helps small to medium-sized businesses with their marketing strategy through Facebook retargeting ads, is adopting.