What I Do
I've been in tech marketing for over 15 yrs now. I've grown communities, raised profits, launched companies & written massive amounts of content. I even teach, lecture and mentor about marketing in tech.
I'm interested in marketing. All of it. What works, what doesn't, what's changed, why & how.
Had 2 gorgeous boys (I consider this an achievement - even if it isn't a professional one, they are my pride and joy.)
AppsGeyser - Credits Hunter & Bard with its growth. Hunter & Bard has been the marketing department for AppsGeyser since June 2011.
Aniboom - Doubled revenues and views in its commercial YouTube channel by optimizing its social strategy.
Abel Communications - Worked with a logistics company based in the US on business & technical writing. Taught an entire department the importance & need for good technical documentation when their previous tech writer lasted only 2 months. Hired a team of technical writers, created a style guide, company template and revamped all of the technical documentation. I basically marketed technical writing.
Winner.com - Lowered fraud by over 40% and raised retention by over 20%. Increased profits. Kept costs the same.
Kellogg-Recanati Executive MBA
What I'm Looking For