Go to market: a web-based landing page creation tool for digital marketers at retail brands. We segment visitors by what they are most likely to buy & orchestrate follow-up marketing based on strength of purchase intent. We've delivered a 24% lift in purchase actions from visitors with an average time-on-page in minutes.
Our landing… · More pages are used for display ad campaigns, search engine marketing, email marketing and social marketing. Pricing is from $10 - 50k / month, depending on use-case and traffic. To date, used in apparel, decor, luxury, beauty and travel.
Our platform has two key technologies:
1. IntentRank - an algorithm that determines purchase intent based on an individual's interactions with content. It is incorporated in our landing pages, as well as any marketing property the brand has.
2. Content Graph - the entirety of a brands visual content tagged with product & intent data, and the relationships between the content. It takes in specific product & content interests and provides related content for display in pages & in advertising. It has a machine learning component that updates the content relationships based on actual interaction data.
In combination, they create a consistent message across touchpoints with a visitor that has a measurable impact in sales.
View our story
Who we are
Fraser & Marco met while completing their MBA's at the University of Waterloo. We decide to work together on Second Funnel 2 1/2 years later after Fraser had been working on ecommerce software and Marco had been working as a lead digital strategist for Starbucks & Lululemon. Nick joined shortly before then to lead software development.
Why we're doing this
Today, digital marketing is broken - it does not resemble how people actually make purchase decisions. By linking up new technologies (dynamic pages, retargeting, native ads), we can create a new funnel to purchase.
We have deep experience in ecommerce (~3,500 ecommerce stores use products we've built) and top-tier brand digital marketing (>$25m digital marketing budgets).
Customers include Gap, Samsung and Lenovo. Direct path to $15m in revenue (25 brands @ $50k / month in combined rev)
Most impressive accomplishment
Fraser taught himself to program to build a real $s micro-payments system
Marco (coming from a mechanical engineering background) worked his way into the top tier of the agency world. In less than two years he was the lead strategist for Starbucks and Disney, advising on $15m in online marketing spend.
Tell us why you're building this business, and why you're the right
people to do it.
15 years' experience in helping Canadian ventures from formation to exit
“We create all this content but it’s hard to tell if it’s helping us sell more. Second Funnel allows us to tie content directly to product sales.“ - Shawna Olsten, Director Global Marketing, Native Shoes
“Second Funnel really makes sense for ecommerce and the way I see things heading: Shoppers love the browsing experience and too many sites wind up in a dead end on their product pages.” – Grace Carter, Head of Online Experience, Aritzia
"Instead of a hard sell, its a soft sell. A more human sell." - Martin Aubut, Director of Interactive Marketing, L'Oreal