Improving areas of our funnels in the customer journey for our customers ordering pizza through desktop, mobile web and app experience. Strategically planned and designed...more for small and quick AB tests that drove new users, conversion and retention through multi-variant tests on different user scenarios for first time and returning. Partnered with product manager and stakeholders to design and research for new features every quarter. Designed holistic solutions and user pain points.
Senior Product Design Consultant at XOGroup (The Knot)
2015 - 2016 (almost 2 years)
Worked closely with different product teams to create a better bride & wedding journey at TheKnot.com, the most popular and longest running wedding website in the US....more Recently worked on adding a feature to allow brides and wedding vendors have the ability to book venue tours and start conversations on The Knot’s Wedding Planner native app on iOS. Created wireframes and high-end UI prototypes on mobile and desktop for bi-weekly user testing sessions.
Managed digital and print projects from responsive sites, iPad apps, to mobile and innovative communication tools for sales reps, physicians, and the healthcare community....more Mentored 2 designers and 2 art directors, helping them improve in the design process and skillsets so they can succeed.
Interactive Art Director
2009 - 2011 (almost 2 years)
Worked with different creative and tech teams in this digital advertising agency. Projects range from websites, emails, mobile apps, and banners for General Mills, Crown Royal,...more Nikon, The Home Depot, and Verizon Fios.
Worked closely with a Design team to re-brand Slice from discovery of a new styleguide on the desktop and mobile experience and seeing it through development and launch in a matter of 3 months. Designed and tested for funnel improvements, conversion, retention, and new user app growth.
Built a feature that connects users to book venue tours on an iOS app. So far there is an average of 800+ bookings weekly. Also built a fun way to fill out a form that increased in registry signups by 12%. I do competitive analysis, account for all user flows, wireframe to user test, design and assist in QA to release every feature and product for desktop, mobile web, and applications.