Ruth No

Experience

Senior Product Designer 2017 - Present (over 2 years)

Improving areas of our funnels in the customer journey for our customers ordering pizza through desktop, mobile web and app experience. Strategically planned and designed... more

XO Group

Senior Product Design Consultant at XOGroup (The Knot) 2015 - 2016 (almost 2 years)

Worked closely with different product teams to create a better bride & wedding journey at TheKnot.com, the most popular and longest running wedding website in the US.... more

Heartbeat Ideas

Design Director 2013 - 2014 (over 1 year)

Managed digital and print projects from responsive sites, iPad apps, to mobile and innovative communication tools for sales reps, physicians, and the healthcare community.... more

MRM Worldwide

Interactive Art Director 2009 - 2011 (almost 2 years)

Worked with different creative and tech teams in this digital advertising agency. Projects range from websites, emails, mobile apps, and banners for General Mills, Crown Royal,... more

School of Visual Arts

Graphic Design 2000 - 2004 (about 4 years)

Employee

XO Group, MRM Worldwide, Heartbeat Ideas, School of Visual Arts, Slice

Education

About

Achievements

Worked closely with a Design team to re-brand Slice from discovery of a new styleguide on the desktop and mobile experience and seeing it through development and launch in a matter of 3 months. Designed and tested for funnel improvements, conversion, retention, and new user app growth.

Built a feature that connects users to book venue tours on an iOS app. So far there is an average of 800+ bookings weekly. Also built a fun way to fill out a form that increased in registry signups by 12%. I do competitive analysis, account for all user flows, wireframe to user test, design and assist in QA to release every feature and product for desktop, mobile web, and applications.

Describe the most impressive thing you've done.

Skills

Adobe Illustrator Adobe InDesign Adobe Photoshop Advertising Bootstrap Coffeescript CSS HTML Invision jQuery Ruby on Rails UI Design UI/UX Design UX Research Adobe After Effects Cascading Style Sheet (CSS) PostgreSQL Product Design Tableau

Q&A

What's the most useful business-related book you've ever read?

Mobilized

What's your favorite non-business book?

Game of Thrones

If money were not an issue, what would you be doing right now?

Skiing in the Alps while someone is watching the baby.

What words of advice would you give your younger self?

Have enough patience and focus towards what you enjoy doing.

What's the most creative thing you've ever done?

All the photography I took while trekking for four days in Machu Picchu.

Ruth No

I enjoy learning the behaviors of our customers through research and data, and find design solutions around it.