co-founded company after home was vandalized by an Airbnb guest. Vijilent provides people analytics through social media mining, natural language processing, and machine learning...more for use by the legal industry. In particular, the jury selection process can be tilted in favor of the lawyer who understands the jury pool. Vijilent performs the type of artificial intelligence and data analytics like that seen on the TV show, Bull.
*Faculty Director of Business Sustainability Collaborative
Co-founder of B Corp Clinic that serves companies seeking B Lab certification; Poole College of Management representative to University's Sustainability Council. Coordinates...more student activities around sustainability.
*Associate Professor of Marketing
2014 - 2016 (over 2 years)
Chancellor's Faculty of Excellence in Innovation and Design, founder of Advancement of Women Entrepreneurs; google scholar citations at https://scholar.google.com/citations?user=LDbtTqAAAAAJ&hl=en;...more Research focus on diffusion of innovations, sustainable innovations, benefit corporations. Courses taught MBA-level in Marketing, Product & Brand Management, Sustainability in Innovation.
Wrote textbook, "Creating and Marketing of New Product and Services"; National Science Foundation grant recipient, MacArthur Foundation grant recipient, Editorial board of...more "Journal of Product Innovation Management", course taught include Entrepreneurial Marketing, Exec. MBA-level Marketing, New Products and Principles of Marketing. Published in international journals including MIT Sloan Management Review and other academic journals.
Research Grant to explore LCA of Electric Vehicles
Researcher · Collaborative Research: Implications of Automotive Greenhouse Gas Policies on Material Flows - A Life Cycle Approach Integrating… · More Engineering, Public Policy, and Market Behavior
Co-founder · Rosanna Garcia joined North Carolina State University in August 2014 as a Chancellor's Faculty Excellence Program cluster hire in… · More Innovation+Design. She is an Associate Professor in the Department of Business Management in the Poole College of Management. As an expert in the diffusion of innovations, Dr. Garcia's research has focused on how to introduce 'resistant' innovations to a reluctant marketplace.
What I Do
I am co-founder of Vijilent, where we use my expertise in artificial intelligence and machine learning to understand consumer behavior. Knowledge gained in my research as an academic has been applied at Vijilent where we deliver social media insights to people analytics for the legal industry.
Toughest thing I've done is start and build up Vijilent, a company delivering data analytics to the legal industry; PhD in Marketing Science from Michigan State, MBA from University of Rochester, BS in Chemical Engineering from UC Santa Barbara, BA in Business Economics from UC Santa Barbara, 100% financed by scholarships and grants; author of the textbook used in MBA classrooms around the world, "Creating and Marketing New Products and Services"; internationally recognized expert in the diffusion of innovation with more than 4700 citations noted in scholar google; co-founder of B Corp Clinic at NC State University, co-founder of Advancement of Women Entrepreneurs at NC State University; 2 patents and 1 pending; mother of two children adopted through foster care at 8 & 11 years; speaker worldwide on innovations and sustainability.
What's the most useful business-related book you've ever read?
Of course my own book, Creating and Marketing New Products & Services, published by Taylor & Francis is most useful in my career. Diffusion of Innovations by Everett Rogers was very influential. Crossing the Chasm close 2nd.