Director of Digital Marketing and Communications
2015 - 2017 (over 2 years)
• Create strategies & tactics for digital marketing, advertising, public relations, social media, and content • Acquire customers through inbound marketing, including...more PPC advertising with Google AdWords, SEM, content, influencer, email marketing, and social media • Lead brand marketing strategies, including targeting markets, defining positioning, evaluating metrics, improving user experience, pricing strategy, and creating and executing branding and integrated messaging
I have a record of success that comes from a focus on meeting spoken and unspoken customer needs and a results-oriented culture. I understand technology and know what it takes to create passion, whether about products and services, organizations, people, or ideas.
I have helped launch software and Internet companies, artisan food companies, and restaurants, and love combining my background in both tech and food when I can.
As an employee and consultant, I have turned around several companies and products facing stiff market competition and lack of focus. I know how to concentrate on what's important and create clear marketing messages that cut through the noise.
I am seeking full-time, consulting, or co-founding opportunity with early-stage technology venture seeking to disrupt current market or create new one. I grew up in food and wine and love opportunities in that area.
Rod Bauer is a dynamic, knowledgeable, and intensely creative marketer and technologist who always brings great insight, energy, and solutions to marketing and business challenges. He excels at overcoming obstacles and getting things done. I highly recommend him to companies seeking top-notch marketing talent.