Premium publishers (apps/websites) who monetise through advertising are currently selling ONLY to brands or Ad agencies, simply due to the fact that a single campaign takes a month or 2; as you have a sales team going back & forth to set the terms & then a technical team to implement custom/interactive Ads. This simply means that Ad sales will never go mainstream as it just won't be… · More worth it to accommodate the large number of modest budget advertisers.
That's exactly what RedTroops is here to solve, where we provide these apps/websites with their own white-labelled, self-serve advertising platform, where:
1. Interested advertisers browse a white-labelled store front to directly buy specific Ad offers
2. Advertisers build their own interactive, rich-media Ads using drag&drop Ad builder
3. Advertisers keep track of their Ads' performance
The whole thing is built to allow for minimum interaction between publishers & advertisers to unleash mainstream Ad sales.