RedMart is a Singapore based online grocer. Our mission is to save shoppers time and money for the important things in life.
We are a techology company focused on retail. We will use technology to disrupt traditional grocery retail and deliver a superior customer experience.
Since operations / logistics is the core of this business, we are developing proprietary tech to optimize warehouse logistics and last mile delivery. For example, order picking and delivery route optimization tech.
We developed our proprietary e-commerce platform and iPhone app in house.
Roger and Vikram met at INSEAD MBA program in Jan 2010 and became fast friends. They instantly recognized very complimentary skill sets. Roger - more big picture and creative and Vikram - more detail oriented and quantitative. Rajesh provided the missing tech skills.
Roger: Vision / strategy, product design (features), PR, recruiting, and fundraising.
Vikram: Operations / Supply Chain and Finance.
Rajesh: Creation and execution of tech roadmap
Why we're doing this
After pushing money around in finance jobs, we wanted to create a truly valuable service involving tangible products. Obsessed with efficiency, we despise traditional brick-and-mortar grocery shopping as it is a colossal waste of time and a less efficient way of distributing everyday essentials to consumers.
Our lack of e-grocery experience allows us to innovate with a fresh perspective and we surround ourselves with the industry's best Advisors to guide us in areas where experience matters.
Most impressive accomplishment
Integro Insurance Brokers: Co-founder
• Integro was largest US venture capital deal of 2005. As part of a team of 5, successfully raised US $320 million in startup capital.
• Created and launched new insurance product, Hedge Shield, in July 2008 (featured in Business Week and The Financial Times). Hedge Shield protects investors against fraud committed by hedge funds.
Vikkon Resins: Co-founder of the first polyester and alkyd resin manufacturing plant in Bahrain. ● Persuaded authorities at Bahrain International Investment Park to assign 15,600 m² of prime industrial land at deeply-discounted price to setup greenfield plant.
Carlson Capital: Profitably managed $200MM+ distressed airline credit book with portfolio manager
JP Morgan: Ranked top corporate finance analyst in Industrials & Transportation coverage group at Investment Banking Analyst Program
Bubble Motion (Sequoia backed): Led the development of the Bubbly iPhone and Android App.
Tell us why you're building this business, and why you're the right
people to do it.