As a Chief Brand Officer, I'm in charge of developing the Whichost brand. My main responsibilities are marketing, branding, design, media development and continuous improvement...more of the company's brand identity. Together with the Director and Chief Technical Officer, we transform rough ideas and general concepts into actions.
Everyone can be creative, with the correct motivation.
Advisor · The Voxpro internal Innovation Lab has proven in the past years that if motivated correctly, employees can not only go above and beyond for… · More the customer but they will also start thinking creative towards improving the operations. Every year the employees can apply with their innovation ideas and take part in the yearly Innovation Awards. The winners are being announced every year at the Christmas party. Up to the Christmas party, the innovators are being supported by us. We mentor them, give advice and help with developing their idea. At different stages of the program, we put them in contact with Subject Matter Experts (SME) within the company. The Innovation Lab has proven that everyone can be creative, with the correct motivation.
Task force member · After a survey in 2017, the Senior Leadership Team (SLT) realised that listening to the employee's needs won’t only improve… · More everyone's work-related experience but it will also keep the attrition low. It was this moment when the SLT created the BEX Taskforce. We have meetings on a weekly basis, where we discuss possible improvements based on employees feedback. Afterwards, we consult with the different departments (HR, Employee Engagement, Health & Wellness, Recognition Taskforce etc.) and try to put different plans in place. Up to date our biggest achievements are: Health insurance, improved pension plan, maternity and paternity leave, paid sick leave, longer canteen opening hours and warm fresh food on weekends.
My main responsibilities were to take the employee's feedback and create solutions for continuous improvement of the work-related experience. Together with group managers and the senior leadership team, we transformed rough ideas and general concepts into actions.
What I Do
As a fast learner and dynamic person, I'm always interested in turning ideas into plans and furthermore into actions and results. I'm interested in improvement and creative problem-solving. Failure is not an option.
What's the most useful business-related book you've ever read?
I have three useful books:
1st is "Smarter, faster, better"
2nd is "Blitzscaling"
3rd is "RED teaming"
What's your favorite non-business book?
I have four favourite books:
1st is "Die Psychologie des Überzeugens" - (The psychology of persuasion, in English)
2nd is "Bunte Vögel fliegen höher" - (Colorful birds fly higher, in English)
3rd is "Unf*ck yourself"
4th is "Millionaire success habits
If money were not an issue, what would you be doing right now?
Exactly the same that I'm doing now: Enjoying life, loving my partner, spending time with family and friends, working on and with startups, relaxing on holidays and hiking.
What words of advice would you give your younger self?
Stay curious and continue to be hungry for improvement and information.
What's the most creative thing you've ever done?
My own leather shoes, leather belts and soap.
Which founders or startups do you most admire?
What's your super power?
Not understanding complex mathematics.
What's the best way for people to get in touch with you?
Social media tools like WhatsApp, Slack etc.
What words of wisdom do you live by?
Basically, it all begins with how we choose to think. Master your mind and manifest the life you want to live. Take a path no one else dares to walk on.
What aspects of your work are you most passionate about?
What was the most impactful class you took in school?
No such thing in school...
What's something you wish you had done years earlier?