I oversee the company’s marketing efforts by ensuring effective promotions of the company and targeting of appropriate audience in its campaigns. I specialise in Digital Marketing....more Also conduct market research, ATL & BTL offline campaigns. Competent in SEA, Paid SMM, Ad Networks, Programmatic Media Buying, SEO, ASO. Fully Proficient with Google Analytics, Attribution Tools such as Adjust, In App Activity measurement tools such as Mixpanel and Visual Analytics tools such as Appsee.
2017 - 2018 (9 months)
Take care of Acquisition in six cities across three markets in South And South East Asia.
Analysing current trends and creating strategies to leverage upon those in order to improve the growth trajectory of this company. Handling the execution of those strategies...more to harness digital growth and place GrabOn as a brand.
He specialises in Digital Marketing which involves managing the overall acquisition and marketing efforts across markets. At Wunder, he's worked to optimise ongoing acquisition operations in order to produce 25% more sign ups while reducing spends by 30%. Also established Google Adwords as a reliable and more efficient channel for acquisition. He led channel diversification efforts by introducing Programmatic buying and Affiliate Marketing and also worked on Wunder’s first large scale offline marketing campaign using both ATL and BTL advertising across all markets and scaled the app from 250k to more than 1.5 million installs.
He grew Finomena from 5000 to more than 400000 installs in less than six months (becoming India's largest digital lending app) at the same time maintaining industry standard beating Acquisition Cost.
Grew GrabOn from a new entrant to India's largest affiliate marketing company with 6 million unique visits.