As LookNook’s CEO, Rachel combines exuberant creativity with an award-winning design sensibility. Add to these attributes her propensity for all things digital and analytical – coupled with a desire to bring design services to a broader market - and you get LookNook - interior design re-imagined!Describe what you have done, what you are doing, and the kinds of things you are interested in.
Rachel is founder and CEO of Red Earth Designs, an award-winning Austin-based design firm serving a wide variety of both residential and commercial clients. Her firm has won numerous awards for creativity and green designs including the corporate headquarters for Internet vacation-rental giant HomeAway and most recently for the innovative retail storefront of new rental car disrupter, Silvercar. While working with various Internet companies as corporate clients, Rachel got the idea for leveraging the Internet to serve a broader audience by re-inventing the interior design process to make it simple, fun, and low cost. Using technology she pioneered to help design and furnish kid's rooms for the Make-a-Wish & LifeWorksDescribe the most impressive thing you've done.