Sr. Marketing Director
2009 - Present (almost 11 years)
•Within three months, grew the Twitter community from 16k+ to over 21k •Garnered over 1.3 million impressions in November, 3.3 million in December and nearly 10 million impressions...more in January 2018. •National exposure and over 500K in complimentary advertising/media - ESPYS, Trumpet Awards, brides.com, Atlanta Grammy's, the Kentucky Derby, Atlanta & Co., the official Tyra Banks website, Essence & Ebony Magazine, a national commercial for Strayer featuring Steve Harvey and more.
Content management of 300+ client-facing credit card doc statements to prepare for annual review. •Worked cross-functionally with legal, production, design, marketing team...more members, and other AVP's to coordinate delivery phases and schedule. •Developed processes and procedures for the department that resulted in cost & time savings.
Worked cross-functionally, managed six-ﬁgure budgets, led team meetings & managed all tradeshow initiatives - design, booth, signage, travel and more.
Managed a seven-ﬁgure marketing budget and led marketing initiatives and digital strategies - A/B emails HTML/CSS, social, & web. •Client facing presentations and annual...more editorial calendar. Worked cross-functionally with ﬁnance, account management, the community director, and operations to develop quarterly reports. AEM content management.
Art Directed designs for the Select Partner Loyalty campaign •Created and managed email campaigns in ExactTarget HTML/CSS for various Autotrader auctions and car dealerships...more • Managed the Cox Automotive website, blogs, and updates. Wordpress & AEM content management.
•The Interactive team responsible for launching one of the ﬁrst online gaming channels for a state lottery (Georgia Lottery) •Increased revenue by 20% with the launch of communication...more strategy •Designed and managed web, mobile, and landing page mock-ups •Designed and managed email A/B testing campaigns resulting in 20k revenue increase in one day for the Georgia Lottery
Recent Entrepreneurial Accomplishments:
*Invited to pitch for a national television network - moved on to the vendor process for 2020
*Graduate of Founder Gym
*Graduate Bank of America Institute for Women's Entrepreneurship at Cornell
*A Stakeholder (Founding Member) of RCIE
*EIR of The Intentionally Good Project in partnership with Kapor Center, Village Capital, Collab Capital, and Tech Plug (remote)
*Graduate of Y Combinator Startup School
*Designer of a patent-pending smart bag and other accessories
*Six registered trademarks
Previous Entrepreneurial Accomplishments:
*Walker's Legacy Award winner
*MillerCoors Business Grant Winner - 25k
*Six-figure complimentary product placement and media coverage in the ESPY's, Trumpet Awards, Grammy Gifting Suites, The Kentucky Derby, Atlanta and Company, Essence and Ebony Magazine, the official Tyra Banks website, and featured in the Steve Harvey Strayer Success Summit national commercial