Qoints - Digital Marketing Intelligence (DMI) and Performance Benchmarking for Consumer Brands and Agencies
Qoints is a collaborative repository for digital activation data; it allows brand marketers to compare the results of their digital campaigns against their competition in real time and gain actionable intelligence from the engagement data they collect. The insights and predictions Qoints… · More generates are used by brand managers (and their agencies) to justify tactical decisions before, during and after a campaign to get maximum ROI from a marketing budget. Using a democratized approach to performance benchmarking and data warehousing, Qoints provides a simple, data-driven solution that gives digital marketers the competitive intelligence they need to create the most effective promotions for their target audiences.
- $250,000 winner, 43North (2015) - 43north.org
- 1st place winner, N100 Startup Competition (2015) - n100.ca