Led and managed marketing campaign to drive awareness, user participation, Web sign-ups, and app downloads around political advocacy app, Countable. I was promoting their new offering, Local Legislation pages that showed all local… · More bills up for vote, which was first rolled out in New York and San Francisco. I created NYC and SF-focused Facebook ads campaigned meant to connect with locals on local issues, while tapping into insider information.
The campaign also included partner outreach, advertising in relevant Facebook groups and blogs, an email newsletter campaign, and supporting social media promotion. The top performing ad received 754 website clicks in just 7 days.