The app encouraged users to drive to specific rural areas of Australia. Once you entered these pre-defined regions the app would begin to accumulate points. These points could be exchanged for tangible goods and services from… · More Toyota endorsed vendors. The app maintained a score board where users could compete with each other for top position.
The app had two core purposes:
1) Promote Toyota brand
2) Promote the Toyota Land Cruiser Brand
3) Engage users in a social contest that would help bolster Toyota's marketing campaign.