Prix uses proprietary machine learning and to optimise sales and grow revenues.
Only 10% of the world’s 190,000 hotels use revenue management software. Revenue management decision support adds 5-10% to the revenues of this £400 billion industry. The total addressable market for software decision support for mid-size hotel revenue managers is £500 million.
Prix uses technology developed in finance and engineering to understand hotel bookings at a deeper level and understand combinatorial complexity. This makes it possible to reduce reliance on historical patterns and make better decisions. We differentiate by being a tech-led company in hospitality (most competitors are the inverse).