Privy helps retailers drive & measure online-to-offline sales in real-time. A typical Privy client is a multi-unit retailer with a strong web presence and a national store footprint. Privy’s solution makes it easy for a retailer to setup and run promotions across their digital presence (site, social, display, etc), deliver the promotion to mobile devices of interested consumers (no app download required), and then handle location-based redemption and sales tracking for the retailer, all in real-time.
Our customers love the simplicity and transparency - please note the comment by Hard Rock Cafe at the bottom of this profile as well as the panel discussion video above at VentureBeat's Growth conference in SF.
We are able to connect online to offline without relying on bulky POS integrations - our proprietary redemption flow reduces friction, increases interaction and doesn't require conversion-killing app downloads.
Nearly all of our customers onboard in 30 minutes and see their first customer interaction just minutes after that - one of our customers got their first consumer sign up 30 seconds after going live!
Our system was designed to be intuitive and straightforward enough for single location operators companies like Pure Hair Salon (our first customer) and robust enough for sophisticated marketing enterprises like Darden Brands (our customer).
Deep SMB family roots. Formerly cofounder at venture backed @Oasys Water converting seawater into fresh for industry. @Cornell Engineer
View our story
Who we are
Dan and I have known each other since kindergarten. Dan then was one of my first angel investors in Privy, and after the acquisition of his company LiveRamp, he was hungry to build another large business, and we decided to bring him on full time.
Why we're doing this
In 2014, retail spent $11B on digital advertisements with little to no understanding of how online campaigns drive in-store traffic. By 2018, retail will be spending ~$18B on digital. With brick + mortar representing 90% of retail sales, its crucial that marketers gather channel effectiveness + marketing attribution for in-store sales. This data is locked in clunky POS systems + vanity metrics from ad networks. There needs to be one end to end solution that ties this data together in real time.
Most impressive accomplishment
Dan Scudder, our VP BD was the cofounder of LiveRamp which was bought buy Acxiom for $300M+. That was pretty cool.
Tell us why you're building this business, and why you're the right
person to do it.