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Digital Marketing Executive at PracticeNext

Mumbai · Full Time

You will have the exceptional circumstances to develop personally and professionally in a smart environment that defines success as helping our clients to create the future. Our teams have the canvas to create superior work, experiment with their crazy ideas and grow their experiences in a progressive, meritocratic culture.

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Job Description

The Digital Marketing Executive will assist in the planning, execution and optimisation of On-Page SEO, Off-page SEO, SEM and PPC activities. Carry out keyword research and identify target keywords. Monitor keyword rankings and execute on-page and off-page SEO activities to improve rankings. Develop and implement link building strategies. Monitor website performance and update content, architecture, on-page SEO elements, technical SEO elements to improve engagement metrics (bounce rate, session duration, avg. pages per session) and conversion. Execute and optimize PPC campaigns on Google, Facebook and LinkedIn. Optimize landing pages for better conversion. Work with the content and design team to build relevant creative ad copies including text ads, site links and content for display ads and native ads on mobile

Ideal candidate demonstrates a strong sense of initiative in seeking out new technologies that have the potential to be used as effective marketing tools to help drive business and gain competitive advantage.

Key responsibilities: 

Perform daily account management on Facebook Ads/Google Adwords

Create email marketing campaigns to promote products or services

Handle Customer Database and consolidate data with concise analysis for proper segmentation

Execute strategies for keyword opportunities, campaign structuring, and targeting

Monitor keyword bids, monthly and daily budget caps and account metrics

Administer web analytics dashboard, reports, and key reporting tools, and point out key areas of improvement/expansion

Manage large keyword lists, analysing campaign/ad-group/Keyword performance

Handle Facebook advertising (ads creation, ads monitoring, analysis)

Manage all on-site and off-site SEO

Documenting business requirements and expected outcomes, and mapping these to appropriate technology through a vendor/solution approval process;

Align marketing technology with business goals and craft technology enabled digital business models;

Desired Qualification and Background:

An Engineering background with deep appreciation of Marketing; 

2+ Years of experience in SEO and SEM. Strong understanding of current SEO/SEM concepts, strategy and best practices. In-depth knowledge of Google Analytics, Google Search Console, Google AdWords, SEMRush etc..

Data analysis and presentation skills, including experience deploying self-service capabilities in campaign management and BI tools; 

Ability to manage multiple projects and deadlines with demonstrated ability to combine strategic thinking with effective tactical execution; 

Experience with email, mobile, web and other digital media and marketing campaign best practices;

Familiarity with the latest marketing technology trends, as well as established best practices;

Freshers / Final year engineering students with aptitude and interest in this emerging function are welcome to apply for Internship, 

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What We're Building

We build products and services that transform organisations for the digital economy.

We ideate, design and deliver iconic digital solution for brands. We apply our knowledge of building and growing consumer facing web products to deliver solutions that will satisfy audience needs and surpass business goals.

Our expertise in use of advanced algorithms, analytics and knowledge of cutting-edge Internet technologies help leverage the true potential of digital for our clients.

We are in the business on creating Smart Brands

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PracticeNext Team

Tarun Mitra
Passionate about transforming business digitally @practicenext interested in Strategy, Marketing, EdTech, Fashion, Beer Founder/Ex-CEO @LurnQ, Ex-VP @aptechltd
Rajshekhar Ratrey
Co-Founded 2 edTech startups( @Manch [ Acquired by Toppr ] @LurnQ ) and a NGO, I design and code stuff.
Kumaraditya Dash
International Business graduate, graphic and UI designer, photographer, creative strategist and content maker.
Akash Chakrabarti
Marketing and Operations at
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