Polygraph mines Facebook and other social data for customer insights valuable to large consumer brands and the agencies that serve them.
We have a big data analytics system that tells us exactly how someone should optimize their Facebook marketing relative to their past performance, competitors, and how similar Pages perform on Facebook.
We have analyzed over 110,000 Facebook Pages to date and counting.
Our data science team takes it the next step and explains how social data lifts real world metrics that matter to a business, such as revenue, television ratings, merchandise sales, etc. This allows us to both increase revenue and establish long-term, recurring revenue relationships.
We are integrating what we've learned into a semi-automated ads placement and management process with the Facebook Ads API, to which we were granted access in June 2013.
We target verticals that have statistically the highest Facebook engagement rates, and have major clients in all of them.