To me how I view the potential and importance of this has changed. I used to think of it as a way to increase the odds that I can watch what I want. Now I see it as a way to grow the amount of quality films people watch. If there are more potential movies that i didn't know how to locate, i will watch more movies and less television shows. This is ultimately good for the film industry, and for me, as I again lengthen my dwindling attention span and spend time with a larger work of art like a good film.
The future of digital entertainment connectivity and distribution platforms powered by big data and social. great job and incredible traction David and team!! talk about fast first mover advantage and market adoption... impressive on all fronts. Especially the NY Time David Pogue Award http://ityb.it/zaCZ5Z