PlayVS

VP of Marketing at PlayVS

Los Angeles, Santa Monica · Full Time
PlayVS is building the infrastructure for high school esports and have the exclusive rights to introduce video games as a sport in 20K high schools nationwide. So for the first time ever, students can play esports for a state championship like other sports and be recognized by their state association. Read More
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Job Description

With PlayVS, students can play video games as a sport for a state championship. Come help us as we bring esports to 20K high schools for the first time ever nationwide.

We’re looking for a VP of Marketing who will be lead all aspects of marketing strategy and execution, using digital channels to acquire new learners and activate existing learners. As a multi-sided platform, we require someone who can understand and message to multiple audiences in an ecosystem of players, schools, and college recruiters. This candidate should have a track-record of driving significant revenue impact and the capacity to attract, build and lead a multi-functional team of top-level, high-performing marketing leaders. The VP of Marketing will report to, and work closely with, the Chief Executive Officer while working effectively with the entire team.

Learn more about PlayVS here:

https://techcrunch.com/2018/04/19/playvs-wants-every-high-school-to-have-an-esports-team/

http://www.espn.com/esports/story/_/id/23239068/national-federation-state-high-school-associations-partners-playvs-high-school-esports-leagues

Responsibilities:
• Develop and own PlayVS’s marketing strategy and execution across key channels including website, email, SEO, affiliate marketing, mobile apps, co-marketing, PR, web & mobile advertising, social and events to drive revenues, learner growth, enterprise sales, and university partner engagement.
• Lead the strategic direction of PlayVS’s brand promise, visual identity, narrative, positioning, naming, pricing and competitive differentiation in order to support our long-term business strategy.
• Define and merchandize the value of our offerings -- from courses to degrees -- making clear how particular content, competencies, and credentials can be the key to advancing particular careers.
Harness the power of PR and earned media and reinforce PlayVS’s thought leadership.
• Ensure effective rollout of new products across the platform. Package and position ideas and products in ways that uniquely appeal to consumers.
• Work effectively, transparently and in a partner-like fashion with the CEO and • PlayVS’s management team, particularly Product and Content, ensuring buy-in to key decisions, agreement on strategic direction, and alignment of cross-functional resources and activities.

Minimal Qualifications:
• 7+ years of marketing in a consumer internet business, bringing experience building strong brands for companies with best-in-class digital experiences for large global audiences.
• 7+ years of data-driven marketing with strong success implementing consumer acquisition and/or retention marketing campaigns with clear business objectives and targets.
• Track record building and leading a high-performing, cross-functional team of at least 15 people across branding, PR, digital, analytics, acquisition, and retention.
• Proven ability to drive results by consistently seizing opportunities to push the envelope to drive outsize performance in key metrics.
• Expertise generating, prioritizing, testing, and delivering on ideas that could drive 10 percent growth as well as 10x growth

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What We're Building

PlayVS is building the infrastructure for high school esports and have the exclusive rights to introduce video games as a sport in 20K high schools nationwide. So for the first time ever, students can play esports for a state championship like other sports and be recognized by their state association.

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PlayVS Team

Laz Alberto
Asset Manager at Science Inc. & Science Blockchain. Previously at Lowercase Capital.
Sean Yalda
Head of Product @PlayVS

PlayVS Investors

Michael Jones
Over $2B in exits - Angel in GoodReads, MakerStudios, DogVacay, Scopely, FameBit, Wishbone, DollarShaveClub, DocStoc, Userplane - Current CEO @Science