PlaySimple

Product Manager - User Acquisition at PlaySimple

Bengaluru · Full Time
We are a fast-growing company with a fantastic team, marquee investors, and explosive growth. We love technology, live for data, and look for like minded people with a vision! We were recently was selected as 1 of 6 startups out of India by Google Launchpad. We have exciting games lined up in the coming months. Read More
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Job Description

Do you want to make a direct impact on the growth of the business of a great gaming company?

Are you analytically strong and business-savvy number-cruncher who can independently manage multiple advertising campaigns?

PlaySimple Games is looking for a User Acquisition expert to lead and champion integrated mobile marketing initiatives for our new and existing mobile games.

In this role, you will be a key member of our team tasked with growing our user base and expanding our audience.

If you enjoy, strategically planning, developing and executing integrated marketing programs across several platforms (i.e.: Facebook, Chartboost, and more) that will generate the demand, growth and subsequent acquisition of users across our entire game portfolio, you’ll love this job.

The role:

• Grow our mobile user base and drive traffic through paid advertising
• Work with multiple advertising channels
• Provide analytical insight into mobile trends and strategize adjustments to increase our audience
• Uncover creative and non-traditional means to capitalize on untapped sources of traffic
• Synthesize external and internal data along with team feedback to develop coherent roadmaps and test plans for growing our player audience
• Build and expand relationships with external partners, publishers and traffic sources
• Manage ongoing optimization of the acquisition funnel including A/B and multivariate testing
• Work effectively across multiple internal teams (product, creative, engineering, etc.) to deliver successful end-to-end campaign definition, development and execution
• Measure campaign effectiveness, return on marketing spend, performance and campaign ROI
• Identify new partner, platform, and optimization opportunities to drive campaign performance
• Develop test plans, measure performance, and make recommendations based on testing.
• Partner with International and Localization teams to support International advertising as appropriate.

What we’re looking for :

• 1-3 years experience with a strong marketing background with a multi-channel focus, preferably within a high-tech/internet company (ideally within the mobile industry)
Intuitive grasp of data and strong with Excel
• Genuine interest in social, gaming, analytics, and advertising a must.
• Analytical and data-focused with experience in mobile analytics, optimization and A/B testing
• Proactive, energetic self-starter who thrives on getting things done
• Exceptional communications skills: written, verbal as well as presentation abilities
• SQL and/or Programming Experience a plus.

About us:

• We’re building a world class mobile entertainment company out of India
• We're a small but sharp team – including alums from IIT, NIT, BITS, Zynga, Yahoo & Bain
• We’re VC-funded, have built hit games, and have exciting things lined up in the next few months
• It’s early days still at PlaySimple, and this is an opportunity to work & grow with a team that has a most excellent track record.

Apply Now

What We're Building

Mobile games

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PlaySimple Team

Suraj Nalin
Principal Software Developer @Zynga , Software Developer@Yahoo!, B.Tech CSE from IIT Roorkee
Preeti Reddy
Founder @PlaySimple Product Management @Zynga, Founder @Indiologie. Management Consulting @Bain & Co.
Siddhanth Jain
Founder PlaySimple Games, Software Engineer@WalmartLabs, Indian Institute of Technology, Bombay
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PlaySimple Investors

Yezdi Lashkari
Serial entrepreneur working on new venture in digital consumer credit. Founder Firefly - acquired by MSFT. GM Zynga - ran large global P&Ls. MIT Media Lab, IIT