Playrific provides young children with constantly refreshed, age-appropriate videos, games, books & more that reflect their likes and interests, through a variety of different channels.
The company offers its web and mobile apps direct-to-consumers, its curation capabilities to tablet manufacturers, and it licenses its media-publishing technology to brands and business partners as a quick and economical way to launch special-purpose mobile apps designed to engage – and draw insights from – young consumers. In this third channel, the development process is cost-effective and quick-to-market, and app content can be updated without the need to submit a new app to any of the existing app stores. A brand’s existing digital assets can be easily repurposed, or Playrific’s curation team can assemble related content for our partners.
- Pat Feely
- Angelique LeDoux