PlateJoy is turning meal planning, grocery shopping, and recipe creation into an an incredibly simple, healthy, and personalized 60 second process.
PlateJoy creates a uniquely personal experience for each user by curating delicious meal options for their weekly menus based on health goals, lifestyle and dietary preferences. Users select breakfast, lunch, dinner, snack and dessert choices for the week. Online grocer partners (currently Whole Foods and Peapod) deliver the necessary ingredients to prepare these meals to the customer's doorstep. PlateJoy sends along beautiful, step-by-step recipe infographics with visual instructions for preparing each meal. Breakfast and lunch are ready in under 10 minutes and dinners in under 30.
In the backend, our algorithms minimize food waste, which currently costs consumers $2,200 per household or $165B annually.
PlateJoy saves time and money and helps consumers eat the way they've always aspired to.
Started a Natural Foods company from my restuarants. Sold the company to Heinz. Presently running three companies in the food space from developing products for Grocery chains to private label manufacturing and a distribution company targeted to the Ethni