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Hotwire for Restaurants

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Company size
1-10 people
Markets
RestaurantsFlash SalesBrand MarketingYield Management
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Phyrefly careers

Hotwire for Restaurants
Business Summary
Phyrefly is a yield management & marketing platform akin to Hotwire for restaurants.  Restaurants provide our private dining community with offers of up to 40% off in order to fill empty tables and drive revenues during slow periods of business.
 
Problem
Overhead is a major driver of cost in a restaurant setting whether all tables are full or half of the tables are empty.  Covering that overhead is a daily concern for restaurant managers and owners as a result. 

Solution
Phyrefly allows restaurants to post offers to Phyrefly diners in a completely customizable manner.  Controlling what is offered, when it is offered, and when it is redeemed allows restaurants to re-gain control and drive business exactly when they need it.  Consumers can search for offers based on location, type of food, price point, etc. but ultimately do not see the restaurant’s name until the offer is booked.  Blacking out the name serves as a way for restaurants to protect their brand equity.
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Jay Flood

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