Content Marketing Intelligence, ROI, and Analytics
Pathful shows the performance of content marketing and the content team in one simple, unified view. With Pathful, marketers see how each piece of content contributes to each stage of the sales funnel making it easy for marketers to see what's working, the value, and the ROI of all their content efforts.
Pathful makes it easy for content teams and marketers to see the impact that content has on the business with a stronger focus on prospect behavior (leads and sales) as oppose to more easily measured, lower value metrics like views and social shares.
Through a unique capture script that eliminates the need for tagging and by integrating with the tools marketers already use (marketing automation, analytics, social, mobile and CRM) Pathful sees every content interaction and ties visitor behavior to business and sales conversion.