● Overhauled website and web app into responsive, customer-focused platform; +40% conversion, +250% registration, +75% time... more on site, +50% pages/session.
● Created vision and roadmap for new site with input from stakeholders
● Implemented tools for product creation, measurement, and growth
● Led requirements gathering for user-centered design, including 100+ user interviews.
● Hired, trained, managed, and mentored team of PMs and designers.