My role is to understand customer needs and business goals to build digital strategies and products for our clients. I work closely with Designers and Software Developers...more to decide the features, functions and roadmap for the product and launch it into the market.
Client Experience: Quest Diagnostics (Healthcare), Pearson (Education), Truth Initiative (Policy/Non-Profit), Google (Tech), Citibank (Finance), Comcast (Communications), Electrolux (Appliances), Dean & DeLuca (ECommerce & Retail)
Product Manager for Gramofon
2014 - 2015 (4 months)
When I joined Gramofon my role was to increase Gramofon sales and develop the Gramofon brand. I lead online sales across gramofon website, Amazon (UK + US) and other ecommerce...more platforms. I ran online advertising initiatives, social media and email campaigns, and managed developers and designers to implement changes needed to improve product and sales
Founder, Co-Founder and Director of Product
2012 - 2014 (over 2 years)
My friend and I started Modabound while still in college when we noticed there was a trend amongst college students to reuse other people's clothes. We decided to launch an...more app where university students could buy and sell clothes to one another. My main role was to evolve the Modabound app in a way that best served our users. I built and managed the design and engineering team, and was involved in other aspects of the business such as fundraising, marketing, business development and legal.
At Tumblr I helped identify new markets for growth and launch marketing initiatives there I worked with the international marketing team to understand the growth of Tumblr...more outside of the US I helped organize and launch a marketing event in Brazil with the goal of showing Tumblr’s appreciation for their Brazilian fans. I contributed to analyzing the results of the event and suggested solutions for what could be better to improve this groups' experience.
Co-founded a company right after graduating from college that was accepted into Techstars startup incubator, grew app to 20,000 users and raised seed funding from investors.
At Code and Theory was promoted every year growing from a Mid-Level Strategist to a Director. As Director of Creative Strategy in the London office was also responsible for business development, successfully won multiple accounts of over $1M in worth.