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Organifi

Senior Paid Media Manager at Organifi

San Diego, Remote · Full Time

Organifi, an industry leader in high quality nutrition products and superfoods is looking for an immediate hire to join our powerhouse team.

Organifi is a fun, fast paced environment of like minded professionals looking to make a difference in the world. We collaborate. We laugh. We work hard every day and we drink a lot of green juice!

Check us out here:
www.organifi.com
https://www.facebook.com/VegetableJuicing/
www.fitlife.tv
www.facebook.com/organifi
www.facebook.com/drewcanole

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Job Description

Reports to: Director of Digital Marketing (Interim: CMO)
Location: San Diego, CA or Remote

Job Summary:

The Senior Paid Media Manager executes Organifi’s paid media strategy and programs in order to drive traffic, acquire new customers and grow sales.

Primary responsibilities include digital agency management, campaign management and implementation, and reporting. This position will also play a critical role in developing an in-house media buying team which will begin within the first 90 days. The position works closely with the CMO, Director of eCommerce, Creative, Copy, and all digital marketing agency partners.

Essential Functions and Key Responsibilities:

1. Digital Marketing

Manage digital marketing agencies to optimize key drivers influencing traffic and sales growth and positive ROI (e.g. Display/Retargeting, Facebook, Native, Youtube, SEM, Shopping Feeds)
Analyze campaign performance and attribution model across multi channels to optimize performance of digital marketing efforts on a consistent basis, holding agency accountable to performance goals
Collaborate with ecommerce tech team with split testing, pixel tagging, and site QA
Evaluate site analytics to identify digital marketing opportunities
Maintain knowledge of various best practices, tools and metrics to stay ahead of industry trends
Develop in-house Facebook advertising campaigns within CPA and ROAS goals

2. Reporting and Budgeting

Manage digital marketing expense report process, ensuring all invoices are provided to Accounting, signed off and paid on time, communicate spend pacing and accrual needs
Work with agencies on ROI performance and campaign optimization; report on performance indicators and needed adjustments
Report on campaign performance relative to budget weekly to CMO

3. Team Development

Evaluate agency performance and suggest new agency partners
Source, hire, and manage in-house media buying team

Position Requirements

3-5 years of experience with Digital or Online Marketing and Web Analytics
2+ years managing digital vendors/agencies including ROI, budget and planning
Experience developing and optimizing direct-response Facebook advertising campaigns
Experience analyzing digital performance metrics (e.g. conversion rate, click-thru rate, ROAS)
Proficiency with SEO, SEM, paid search, Google AdWords
Proficiency with attribution-based tracking, custom UTM tags and metrics
Proficient with Google Analytics
Knowledge of Social Media (Facebook, Instagram, Twitter, etc.) advertising landscape
Experience working with eCommerce brand preferred

Key Competencies:
Consumer-focused with desire to create positive customer experience via digital marketing; ability to understand from consumer’s perspective
Initiative, proactive, self-directed
Results-driven, goal-oriented
Analytical and creative skills
Flexibility and adaptability to work with changing priorities, evolving responsibilities and scope of work in a rapidly growing company
Team-oriented and collaborative
Effective communicator verbally and in writing, with customers and colleagues; articulate verbally and in writing
Effective time management, planning and prioritizing skills
Effective interpersonal skills

Commitment to embrace the 5 core values of Organifi: 1. Conscious Contribution; 2. WOW the world through heartfelt service; 3. Dare to Dream BIG; 4. Be a leader and encourage others to rise; 5. We’re in this together.

The Organifi Commitment

As your employer, it is in our best interest to ensure the best possible environment for you to give your all to your role. As such we commit the following:

A purpose-driven company mission
A pathway for you to achieve personal growth and achievement
Access to the world’s best wellness products
A leadership team that is enthusiastically supportive and mindful of your passions and goals.

Ready to join the team as we change the world together? Apply today by clicking on this link.

https://organifiusa.bamboohr.com/jobs/view.php?id=23

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What We're Building

Organifi Green Juice is the best tasting gently dried superfood powder combing 11 superfoods such as ashwagandha, spirulina, turmeric, lemon, morenga, and more!

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