Opencare

Senior Paid Acquisition Specialist at Opencare

Toronto · Full Time
Opencare is on a mission to untangle healthcare. We believe that preventive care is the best path to optimal health, so we work hard to make the patient experience as transparent, convenient, and comfortable as possible. Today, we are focused on connecting patients to exceptional dental care, which means only recommending the top 10% of dentists in the city. At every step of the patient journey -- from personalizing the initial search, to making it effortless to book appointments online, to ensuring the actual visit is as enjoyable as possible -- we make sure patients are properly cared for. Read More
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Job Description

Opencare believes in a new healthcare model — one that shifts focus away from treating illness and towards creating real long-term health. Today, our team is focused on delivering outstanding dental care to patients, and we’re getting really good at it. From personalizing the initial search, to making it effortless to book appointments online, to ensuring the actual visit is as transparent, comfortable and (dare we say it) enjoyable as possible, we are levelling up the entire dental experience from start to finish. We’re chipping away at a big, complex problem and we’re looking for particularly exceptional and ambitious people to run with us.

Opencare is hiring a Senior Paid Acquisition Specialist to support our rapid growth across North America. You’ll join a team of experienced performance marketers who are responsible for delivering scalable and profitable direct response campaigns across digital channels. This is the right role for someone with a proven track record of growing businesses through Facebook ads and wants an opportunity to become a leader in this field.

Quick facts:
-We’re a team of “A” players with values that we live by https://www.opencare.com/culture

-We have a progressive work culture that optimizes for health and high performance

-Patients give us a net promoter score that’s higher than their iPhone and Netflix

-Founded by serial entrepreneurs who have built and sold multiple companies

-Funded by top-tier US venture firms and angels (8VC, ff VC, Real Ventures, Collaborative Fund, and more).

More about the role:
-Your primary responsibility will be to manage Opencare's aggressive growth on digital marketing channels, predominantly on Facebook;

-You will create hyper-localized performance marketing playbooks and manage the success of several city markets across North America;

-You will build and manage an experiment pipeline that prioritizes high impact ideas;

-You will analyze big data sets and uncover opportunities to improve our funnel;

-You will conduct user interviews to understand consumer behaviour and psychology that will supercharge our advertising efforts;

-You will design and iterate on testing frameworks that allow us to run thoughtful experiments;

-You will work directly with the marketing lead to set monthly and quarterly targets and determine strategic objectives;

-You will connect with industry experts to ensure that our marketing is always at the forefront of digital marketing;

-You will present key findings and future plans to key internal stakeholders;

About you
-You have at least 3 years of experience in managing performance driven Facebook campaigns;

-You are highly analytical and enjoy working with large datasets in Excel;

-You have a deep curiosity for the way people behave and seek to understand why they make certain decisions.

-You have a hunger to continue growing as a digital marketer.

-You have a track record of hitting aggressive targets;

-You are extremely detailed and quality oriented;

-You have excellent communication skills, both spoken and written;

-You have worked closely on projects with PMs, designers, and engineers;

Bonus
-You have an intermediate knowledge of SQL;

-You have experience scaling other digital channels like Adwords and Youtube;

-You have copywriting experience and want to continue developing in this area;

-You can design ads that don’t look like a 5 year old made it.

-You have experience working at a high growth startup;

At Opencare, you'll have:
-Limitless personal growth - we pay for conferences and training, set you up with mentors in Silicon Valley, organize and host tech and digital health events, and more.

-Equity options - everyone who works at Opencare owns a part of Opencare.

-Competitive compensation - we don’t want you to worry about your bills, we’d rather you focus on changing the world.

-Full health benefits - dental, vision, prescription drugs, massage. We'll hook you up with the best health providers.

-Shiny new equipment - get the tools you need to be at the top of your performance.

-Unlimited vacations & sick days - we work really hard, but we also make sure we have time to recharge.

-Healthy snacks and relaxing drinks - snack bar and fridge full of healthy snacks to keep you charged throughout the day, as well as some adult beverages to unwind at the end

-Fun team environment - we share a passion for our work and also know how to have fun (office scooters, ping pong table, foosball, Jays & TFC games, team offsites, etc.)

-Great downtown location - we have a spacious, open-concept office right at Portland & Adelaide

Apply Now

What We're Building

Opencare is on a mission to untangle healthcare. We believe that preventive care is the best path to optimal health, so we work hard to make the patient experience as transparent, convenient, and comfortable as possible. Today, we are focused on connecting patients to exceptional dental care, which means only recommending the top 10% of dentists in the city. At every step of the patient journey - from personalizing the initial search, to making it effortless to book appointments online, to ensuring the actual visit is as enjoyable as possible - we make sure patients are properly cared for throughout the entire process.

We are:
+ The fastest growing healthcare discovery platform in North America, with over 140,000 healthcare providers.
+ Founded by serial entrepreneurs who have built and sold multiple companies.
+ A team that puts culture first: https://www.opencare.com/culture/
+ Funded by top-tier US VC firms and angels (Formation 8, ffVC, Real Ventures, Collaborative Fund, and more)

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Opencare Team

Nikolai Bratkovski
CEO & Founder of @Opencare. Marketplaces & healthcare expert. Founded & exited @SIMMS (diagnostic SaaS) & @CardioTrust (cardiac clinics).
Cameron Howieson
Co-Founder & CTO @Opencare
Francois Mathieu
Partner at Bay Street Intelligence Ltd.
David Connolly
Full Stack Developer and Product Manager with experience in BtoB & BtoC across multiple verticals and startup to mid-size companies.
Nour Chatti
Customer Success Rep at Opencare, former head of Customer Service at Foodora Canada. Leadership + Presentation Skills. Went to University of Toronto
See More

Have Questions? Ask Us Anything

What are some of the toughest engineering problems Opencare is facing now?
Building a scalable architecture for a rapidly growing user base, while creating beautiful, high-quality software that delights our customers
Nikolai Bratkovski
Founder at Opencare
How many people are you hiring in the next year?
15
Nikolai Bratkovski
Founder at Opencare
What makes Opencare a unique place to work at?
+ Individual accountability and ownership + Work with an experienced team of senior developers on hard problems + Push to production multiple times per day + Latest apple hardware and thunderbolt display + Modern technology stack + Equity options + Full health benefits + Conferences and training + Unlimited vacations & sick days + Healthy snack bar and beer-stocked fridge + Fun team environment + Great downtown location + Silicon Valley advisors + Latest product & engineering methodologies
Nikolai Bratkovski
Founder at Opencare