We are seeking a Marketing Strategy Director to develop and oversee our marketing initiatives and drive our brand awareness.
This role is critical in providing strategic direction to the wider Marketing team and is responsible for the successful execution of marketing campaigns and content development across all channels (online and offline).
- Develop our marketing strategy with clear priorities, objectives, and metrics to boost brand positioning
- Create appropriate message explaining our story with a clear value proposition
- Strong focus in content marketing and working with media/ influencers
- Create brand value, develop a community, drive customer acquisition and loyalty
- Strong believer in the power of young people and digital age
- Passionate for marketing, especially social media outreach
- Bold and creative, open and curious, high bar for quality
- Go-getter attitude, hunger to step up, able to work under tight timelines
- Ideally you keep abreast of insurance industry development
We are building a state-of-the-art technology stack from the ground up to deliver the best products and experience, rather than thinking of them as an afterthought. Our solutions empower self-help and customize products with AI-like solutions, digitize and automate claim processes, and build social communities.