* Adobe AIR desktop application development. * Social web application development. * Mobile application development: Android OS, iOS Convergent Media Group (CMG) - Eastern...more Europe's first pan-regional full service digital ad agency. Since 2001.
As a startup CTO and co-founder, I created the project from scratch. Starting from a simple Python Jupiter script that we started selling immediately to companies with significant marketing spendings as ML based SaaS solution. The main principle was Predictive Budget Allocation and Bidding Optimization. After releasing over 10+ MVPs SaaS naturally evolved into AI Virtual Assistant. Now Leadza is a chatbot saving time for marketers on reports analysis by sending everyday optimization tips with effect predictions. It is a mix of an Expert System and ML algorithms. The system has the ability to learn from previous campaign statistics and human interactions as well.