The Anti-Groupon C2B Business Model
- Website
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- Markets
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Consumers broadcast their intent to the marketplace by making an offer. For example, "I'm looking to spend $75 at an Italian Restaurant." Instantly the consumer receives offers from interested local Italian restaurants. The customer chooses the offer they like best. If their final bill exceeds the budget they offered to spend, the business honors their offer. The consumer presents the offer on their mobile phone and closes the online to offline redemption loop by providing feedback on each offer.
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adam
Left @Google to start an advanced advertising analytics company in 2006 called ClearSaleing. Sold ClearSaleing to GSI Commerce in 2011.
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