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Redefining the color 'nude' with technology

NUDEST is transforming the way women buy flesh-toned fashion - because 'nude' is a concept, not a color. We're fixing this diversity problem while having lots of fun. Our team is a family that cares deeply about our mission and about each other. Join us.

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What We're Building

Did you know the fashion industry has defined the color "nude" as a few shades of beige that don't match 84% of the global population?

Meet NUDEST - the fashion tech company redefining 'nude' to match the full range of diversity in women's skin. Founded at Harvard Business School in December 2015 by Atima Lui and Nancy Madrid, NUDEST is on a mission to provide women of every complexion access to the skin-tone fashion items they need.

Featured in Forbes, Cosmopolitan, Seventeen, The Huffington Post, SELF, and .Mic, NUDEST uses a proprietary algorithm to carefully match customers' skin to the lingerie, hosiery, shapewear, and shoes that best complement their complexion by combining photo analytics and customer skin tone attributes with textile color and fabric data.

Deck available upon request.

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Nancy Madrid
Co-Founder of NUDEST • Studied at @Harvard Business School
Atima Lui
Co-Founder & CEO @NUDEST. Worked @Apple @Google & @Walmart. Studied @Harvard Business School.

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