Americans purchased nearly $30b of pet food in 2015, the vast majority of which was generic, mass-manufactured product sold through traditional retailers. NomNomNow believes that this experience is woefully behind the times. Combining technology, data, and cutting edge nutritional research, NomNomNow offers consumers a more personal experience centered around made-to-order, fresh, home-cooked food for dogs.
Leveraging a custom e-commerce and operational platform built by former Google engineers, NomNomNow cooks and delivers directly to customers 14 fresh meals every week that are specifically portioned and packaged- down to the gram - for each dog. All of the company's recipes are formulated by one of the country's leading veterinary nutritionists, Dr. Justin Shmalberg, and are suitable for dogs of all ages. NomNomNow offers customers unparalleled insights into their dogs' nutrition, and its algorithms improve with each new customer.