Clippy is making a comeback, and we're here for it.
A new wave of marketing startups has raised $300M+ to transform digital sales from a monologue into a conversation. These startups embed a small widget on websites, so you can instantly chat with a salesperson while browsing.
You've probably already seen one around the web: Google Ventures-backed Intercom powers six billion conversations every year.
Sales should be a conversation, not a monologue
Salespeople travel to meet clients for a reason: leads are more likely to purchase when they can ask questions about the product.
An entire industry has appeared to fill the digital gap: the number of new jobs in conversational marketing has quadrupled in the last year.
Two rocketship startups stand out from the crowd. Intercom just raised $125M to compete with Salesforce, and Boston-based Drift raised $100M+ from Sequoia and General Catalyst to fix digital sales.
Intercom blends customer service and personalized marketing at scale into the same widget, so you can convert visitors into buyers and troubleshoot with existing users. Their new Business Messenger lets anyone build custom apps directly inside their widget.
Drift's widget is lazer-focused on sales, with purpose-built surveys, calendar integrations, and powerful bots take the legwork out of qualifying leads. It's beloved by teams at 100,000+ companies, including InVision and mongoDB.
Mark Zuckerberg has been quick to open up Messenger, so companies can offer customer support and sales advice directly inside Messenger. 300,000 bots are already active on the platform.
Marketers are taking it one step further: messaging-based advertising. Only 20% of emails are ever opened. Facebook Messenger campaigns can be 4x as effective as emails, personalized for your tastes and history.
Mark began with an overview of their data security efforts and the launch of Facebook's new Clear History tool, which lets you delete any browsing history that the company has collected over the years.
Afterward, he excitedly announced Facebook Dating, a soon-to-arrive dating app inside Facebook that's reminiscent of Hinge, Tinder, and Bumble and could capture intimate data about your romantic life.
Other dating apps are ready for the fight.
"Come on in. The water’s warm. Their product could be great for US/Russia relationships.” – CEO of IAC, a major Tinder stakeholder
“We were thrilled when we saw today’s news” – Bumble spokesperson