Our SDK goes into developer's Android, iOS or Windows applications to give them environmental awareness when GPS may not give effective resolution or pull too much power. We trigger actions upon any radio a mobile device can see and are a precursor to iBeacon which is only iOS and only BTLE.
Our application Share is in every mobile app store, and shows the power of the platform. It scans the environment, looking for ambient radio data, then places everyone in the room within the same folder on Google Drive. This leverages the NewAer SDK + the Google Drive API for seamless invitation-free file sharing. It is faster than AirDrop, and works on all operating systems.
Our company go to market is via third party developers or networks that license the technology. We work with companies like Unilever, Deutsche Telekom and Intel as well as startups who build upon the SDK independently.